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วันจันทร์ที่ 31 ตุลาคม พ.ศ. 2554
June 2011 Favorites!
How to Price Handmade Jewelry
Pricing handmade jewelry seems to one topic that jewelry artists never agree on. There are lots of different viewpoints and philosophies. This article will discuss some of the things to think about as you consider how to price your jewelry, and some of the common pricing models that jewelry designers use.
Keep in mind that you do much more than make jewelry as a business owner. In order to cover costs and overhead it is essential to charge more than your hourly rate + material costs, or keep your hourly rate on the high side (i.e. $18/ hour is much more realistic than $10/ hour) if you want your business to be profitable.
One mistake that new jewelry designers often make is to price their work too low.
Here are a few pricing tips:
-Don't compete with imports on pricing! Your quality is better, and you can never compete with those that make $2 a day. Instead, position yourself as the high quality artisan that you are, and command reasonable prices.
-As a newcomer, you can start lower if you would like, and move your pricing up as you become more well-known.
-Lower pricing also can work against you because it cheapens the perceived value of your work. People tend to think that you get what you pay for, so if you charge too low, people tend to think you make garbage.
I have another reason for not charging too low. This is kind of my personal soapbox:
If you charge too low, you are not only cheapening the perceived value of your own work, you are also cheapening the work of others because the public learns to think that some artisans who charge what they are worth, are charging too much.
Those artisans that charge what they are worth then have to work so much harder to convince customers that their work is worth the cost.
That said, as a jewelry designer, you need to consider 2 types of pricing: wholesale and retail.
Wholesale and Retail Pricing Models
Common wholesale pricing models used by jewelry designers:
-3 x the material cost
-3.5 x the material cost
-$18/hour-labor plus 1x materials plus 50% (or whatever you want your hourly wage to be)
-Eyeballing i.e. guessing at what it should be worth (not recommended, but common)
-$35/hour-labor plus 1x materials
-$26/hour-labor plus 1x materials plus 50%
-$20/hr.labor + mat. + 5%overhead + 20%profit
Common retail pricing models used by jewelry designers:
-1.4 x wholesale
-1.5 x wholesale
-1.6 x wholesale
-1.7 x wholesale
-1.8 x wholesale
-1.9 x wholesale
-2.0 x wholesale
-The ever common but not recommended "eyeballing" method
Feel free to use any of the wholesale or retail pricing formulas to price your own work.
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วันเสาร์ที่ 29 ตุลาคม พ.ศ. 2554
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Beaded Earrings
Earrings are and essential accessory for girls aged 12 years old to women of ages 60 years old. Whatever your age as a girl or a woman, you will surely be thrilled to have your very own earring, especially if it is one of the modern day beaded earrings that have plagued the world by storm since the last decade. You will surely be able to gain the confidence and magnificence that you cannot find in other earrings if you wear one of these beaded inspired accessories in you ears during any kind of social event, especially if the said event is a beach based wedding.
In these beach weddings, the usual accessories for the ears that women make use of are these beaded earrings since these type or kind of earrings match the beach ambiance. Men find these kinds of earrings sexy and attractive, making them want to spend more time looking at the wearer and not at the ceremony itself. If you are one of the modern day women that are tired of the same old varieties of earrings available in the market as of today, then you will probably want to have your very own beaded earrings in order to satisfy all of your earring needs, tastes and preferences as of the present.
If you are having problems in selecting what kind of earring you will wear, then why not try these beaded type earrings? You will surely be able to feel that you have the necessary poise and coolness that other women do not have! With these beaded ear accessories, you will not only feel full of life and energetic, you will also be able to show other people the necessary class and appeal that men find alluring. Go and grab a set of those beautiful earrings in your nearest earring shop as of today!
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Pandora Charms
Pandora is the most unique jewelry company you will ever find. What makes this company special is their production of Pandora Charms which are sold separately. By being able to purchase the beads and the charms individually, the consumer has the choice of the theme, color and style of what beads and charms would be included in the jewelry that they are to wear.
Usually, available jewelry in the market are mass produced making their items unoriginal. But with Pandora jewelry, since the items or the elements of the jewelry are could be chosen by the consumer, the patterns and design of the jewelry that they are to wear will depend on their choice and style making the item unique from all the other jewelries out there.
There is a wide variation of styles and themes which allows the user to practice her creativity and uniqueness. In this manner, the bracelet that she will be wearing is guaranteed to be unique and personalized depending on her choices.
If you are thinking that the choices of the wearer will affect the elegance and the class of the product, then do not worry. The items or the Pandora charms are made from precious metals, glasses and stones. You are guaranteed to have a jewel that you could be proud of once you have finished making your own Pandora Bracelet.
Since the charms are sold separately, you could stock more beads than your chain could hold. What this provides is a flexibility for the consumer. You can mix and match your beads and charms anytime you want and you can replace some of the beads whenever your mood changes.
This means that even if you only have one chain, if you have extra beads, you could design and style your bracelet in different ways with different patterns all the time. This not only allows the consumer total freedom in designing the jewelry she is wearing but also the freedom to style it based on her mood whenever it changes.
Pandora bracelets are truly innovative products thanks to the wide and various choices of Pandora charms.
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